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Rebranding Hemophilia

Rebranding Hemophilia

Hemophilia is a rare genetic disorder that impairs the body's ability to clot blood. The severity ranges from individuals to individuals, but more importantly, it is a disease one acquires for life. Although the disease was once stigmatized as a 'death sentence', advancements in healthcare has made it possible for those with hemophilia to live a fulfilling life.

For a client project, the team and I were tasked to rebrand hemophilia as part of a long-term initiative to build and improve the community hub and increase engagement by delivering research, insights, positioning and coming up with a manifesto for the team to execute.

Below is a slideshow of some of our work. Please click through the slideshow.