Hemophilia is a rare genetic disorder that impairs the body's ability to clot blood. The severity ranges from individuals to individuals, but more importantly, it is a disease one acquires for life. Although the disease was once stigmatized as a 'death sentence', advancements in healthcare has made it possible for those with hemophilia to live a fulfilling life.
For a client project, the team and I were tasked to rebrand hemophilia as part of a long-term initiative to build and improve the community hub and increase engagement by delivering research, insights, positioning and coming up with a manifesto for the team to execute.
Below is a slideshow of some of our work. Please click through the slideshow.