Method Midnight

Method Midnight

For a project in my Master's project in Branding at the School of Visual Arts, my team and I envisioned Method's expansion of its brand equity with the creation of a new business.

Method is a household cleaning product, which essentially means that it is a product that you would likely find it at homes. However, acknowledging the fact that people spend more than 1/3 of their day at the workplace, we believed that it was time for Method to fight dirty outside of homes.

Further strengthening its ethos, "People Against Dirty" with an aim to enhance the work place, the team and I reimagined Method expanded into the office space as Method Midnight, a nighttime office cleaning service. 

Below is a slideshow of our team's final work. Please click through the slideshow.