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Hewlett-Packard's 3D Printing: Brand Strategy

Hewlett-Packard Branding Strategy

For a client project, I was tasked with a 5-week project revitalizing Hewlett-Packard's 3D printing business. 

As the printing business is shifting to explore the immense opportunities presented in the 3d printing market, HP was looking for creative solutions to lead the market. 

We started the project accumulating facts and data from qualitative and quantitative research from online and consumer feedbacks. From the data, we gather insights which guided us into our creative solutions.

The final work was presented to Ross Sutherland, world head of brand at HP at the New York Interbrand office.

Below is a slideshow of our team's final work. Please click through the slideshow.